Should You Buy Shopify Stocks in 2023?

Should You Buy Shopify Stocks in 2023?

In 2023, if you’re thinking about buying Shopify stock, it’s critical to evaluate both the company’s performance and the most recent changes in the e-commerce sector. Finding out if Shopify is a good investment in 2023 requires staying up to date on its most recent financial and technological developments.

We advise reading our post on the Best Canadian Tech Stocks if you want to diversify your tech investing funds. This useful website offers information about respected Canadian technology firms with a strong potential for expansion.


  • Through early June, the stock price of Shopify had increased by more than 80%.
  • The TSX Composite has only increased by about 4% year to date, and the S&P 500 has only increased by 13%.
  • Although fairly strong, YOY sales increase of 22.30% is not unusual in the e-commerce sector.
  • It is now recovering from a significant drop in price in 2022, sitting slightly above pre-covid prices.
  • Profitability is anticipated to rise as a result of higher merchant fees and the sale of the logistics company.

The price of Shopify’s stock rose by more than 80% by early June.

The S&P 500 has risen by only 13%, compared to a 4% increase in the TSX Composite so far this year.

A YOY sales rise of 22.30% is not exceptional in the e-commerce industry, albeit being reasonably robust.

Having experienced a large price decline in 2022, it is currently marginally above pre-covid values.

The sale of the logistics company and greater merchant fees are expected to increase profitability.


A dependable asset in your portfolio is possible if you invest in Shopify stock. Owning stock in Shopify can offer investors beneficial chances because of its history of steady growth and innovation in the e-commerce sector.

The company’s dominant market share and ongoing platform improvements make it an appealing option for individuals looking for long-term success in the digital commerce industry.

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The enormous addressable market that Shopify has is one of its main advantages. The company is well-positioned for strong long-term growth with a 10% share of the e-commerce market in the U.S. alone. Shopify’s solutions have possibilities for additional market penetration and growing market share as more retailers use them.

Shopify provides a wide selection of shopping solutions, such as point-of-sale payment systems, online payment solutions, digital marketing programs, and tools to support merchants in boosting sales and improving returns on investment. These services put the business in a good position to profit from the expanding e-commerce market both domestically and abroad.

Shopify claims that it has only captured a small portion of its total addressable market, which is estimated to be worth an astonishing $160 billion, despite its current success. Given the company’s continued market share growth, this untapped market opportunity shows the company has tremendous growth potential.

Canadians can diversify the systemic risk from the banking and resource extraction industries by purchasing Shopify shares. Even while we adore our list of the Top Canadian Dividend Stocks, a well-rounded portfolio should also have exposure to fast-growing businesses.

Investing in Shopify in 2023 seems to be a good choice for investors looking for long-term development in the e-commerce industry given its attractive value, solid outlook, sizable addressable market, and variety of shopping options. You may diversify your investment portfolio with Shopify, which is available for purchase on the Toronto Stock Exchange in Canadian dollars.


You can use any of the Canadian online brokerage providers to purchase Shopify shares. At MDJ, helping our readers choose cheap brokerages that suit their needs is a top priority. Our list of the Top Online Brokers in Canada is updated frequently, and we give our users the greatest advice and the most recent discount codes.

Once you’ve signed up for an online brokerage account, purchasing Shopify shares is a rather easy and quick process. Simply enter the ticker symbol “SHOP” into the search field to determine how many shares you want to buy.

For instance, if the current stock price is $85, and you intend to buy $850 in Shopify shares, you would enter “10” and choose the “market limit” option. A popup asking “Do you want to buy 10 shares of SHOP at $85 each, totaling $85?” will subsequently appear on the online brokerage website.

The rest will be handled by the internet broker when you confirm the order. Congratulations! You are now a proud shareholder in one of Canada’s top e-commerce businesses.
We encourage you to read through our in-depth guide on How to Buy Stocks in Canada if you need further advice on investing in the Canadian stock market.

Shopify Stock Historical Performance

As shown in the graph above, Shopify has recently displayed an impressive pattern of revenue growth. When all the tech stocks increased during Covid, particularly from mid-2020 and late-2021, the company fared extremely well. All of this collapsed in the first few months of 2022, but it has since recovered and seems to be moving forward.

Despite not paying dividends, Shopify’s solid financial standing and revenue growth trend point to the company’s potential for long-term stability and growth.

Shopify is a desirable investment option despite the lack of dividend yields due to its creative position within the e-commerce sector and its capacity to adjust to shifting market demands. Technology stocks should always be a part of your portfolio diversification strategy since they occasionally perform very well and you can benefit from them by realizing financial gains when the moment is perfect.

I give priority to businesses that demonstrate steady growth, reliable dividends, and inexpensive stocks as an investor looking for long-term investments. Even while Shopify doesn’t meet the standards for conventional dividend investment, its remarkable revenue growth and market performance make it a compelling choice for investors seeking capital growth and future potential. Additionally, there has been a recent fall in the price of Shopify’s shares, making this an ideal opportunity to think about making an investment in a business with promising growth prospects.

I advise looking at our list of the Best Telecommunications Stocks in Canada for more tech investing ideas. Even though Shopify is not in the telecoms industry, you should nonetheless look at some of the major Canadian telecoms companies if you’re considering Shopify.

I routinely turn to the Dividend equities Rock (DSR) platform for in-depth analysis of equities and exploration of a wide variety of investing choices. The DSR guide offers insightful information on a variety of investing methods, even if Shopify may not generate dividends, assisting investors in their quest for long-term success.


Shopify’s financial results for the first quarter of 2023 were revealed on May 4, displaying net sales of $2.04 billion. This is highly encouraging to investors because it shows that the company is finally reversing its recent trend of revenue losses. This significant increase in net sales portends a successful first quarter of 2023 for Shopify. Investors who have been anxiously anticipating a reversal in the company’s financial performance will find it to be positive.

Shopify is still a desirable option for investors hoping to take advantage of the prospects offered by the e-commerce sector. For those looking for long-term growth in the digital commerce sector, its outstanding financial performance, along with its market domination and continual attempts to improve its platform, make it a tempting investment opportunity.

We encourage you to read through our in-depth guide on Dogs of the TSX to learn more about other possible investing prospects on the Toronto Stock Exchange. This source offers insightful evaluations and details on the best-performing equities on the Toronto Stock Exchange, including businesses like Shopify.

Shopify is an e-commerce company, and as such, it is impacted by a variety of market conditions. Shopify’s success as a cutting-edge technology firm is dependent on the expansion and development of the e-commerce industry. It’s important to note, too, that Shopify is not immune to market forces brought on by competition and changing economic conditions.

In an effort to streamline operations, Shopify’s CEO recently disclosed employment reductions affecting over 2,000 people. Despite these adjustments, Shopify’s dedication to innovation and smart decision-making positions it as a tenacious competitor in the e-commerce market, providing significant investment opportunities for those interested in the field.

Check out our thorough selection of the Best ETFs in Canada for 2023 if you want to lower risk and prefer a passive investing strategy with ETFs rather than choosing individual stocks. This site offers insightful information about top-performing ETFs that can assist you in achieving your financial objectives.